Interaction designer's coffee break

The standard recommendation for product page design is that we should focus on descriptive text about products' benefits rather than feature specs. But observing people shopping on various sites, Cyd Harrel found that customers often need specifics first. They typically scroll past general copy in their search for very specific and deal-breaking details that they want to have confirmed before considering putting the product to their list of options.

David Travis addresses seven objections to paper prototyping:

- Yes, you can draw!

- No, wireframes are not paper prototypes

- No, sketches on whiteboards are not prototypes

- Yes, paper prototypes are just as fast and flexible as digital ones

- Yes, you can do reliable usability testing with paper prototypes

- Yes, it looks unprofessional. But it isn't

- Yes, you can simulate interactivity.